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WriteTech Content is your enterprise tech B2B copywriter, your one-stop shop for B2B copywriter freelance services. We were founded specifically to help enterprise IT vendors produce effective B2B marketing content for their complex solutions. At WriteTech Content, we handle all major B2B content deliverables used in most content marketing plans, including:
Here are just a few of the many stats out there showing the importance of content marketing for B2B businesses:
These percentages will grow as content marketing plays an increasingly important role in most organizations’ overall marketing strategy.
All these figures confirming the power of content marketing are pretty self-evident. So, who is writing your content? Who is your go-to B2B copywriter?
Perhaps a few people on your marketing team are tasked to write your long-form content. And your CEO or CTO contributes a blog post every couple of months. But not only does that put pressure on these people, who already have responsibilities they should be focused on, it won’t get you the amount of content you need to compete in today’s marketplace.
Meanwhile, these folks, regardless of their intent, may not have the copywriting skills needed to capture the interest of your audience. Or they’re simply too close to your solution to write clearly about the ways it will benefit your audience. And if you fail to do that, it won’t matter how many groundbreaking features your enterprise solution offers. People will tune out.
That’s why you might seek a freelance B2B copywriter for help writing content. But you run into problems there as well because too many B2B copywriters:
What can you do to generate content that grips your audience—and turns them into leads? Here’s our suggestion.
WriteTech Content believes in telling your story the right way. We pledge that any copy WriteTech Content produces for you will:
Our Principal Robyn Weisman earned a Master’s degree in screenwriting from the top film school in the United States. Then she worked for over a decade as a business and enterprise technology reporter for multiple trade publications, where she received broad training in a wide range of enterprise technologies and trends. As a result of her unconventional training, Robyn knows how to make your enterprise solutions come to life.
And Robyn founded WriteTech Content to give enterprise IT vendors—like you—a proven B2B copywriter and content marketing partner who knows how to turn complex technologies and solutions into clear copy that your audience wants to read. Using compelling narratives, WriteTech Content will position you as a trusted source your prospects can turn to when they need help.
WriteTech Content knows the importance of a good story. And we understand enterprise technology. But how do we go about creating copy your audience craves?
At WriteTech Content, we focus on your audience first. Regardless of how technologically inclined they are or their needs are, we see them first as human beings with fears and dreams. We feel how stressful it is not to have a clear path in solving their problems.
Consider this scenario (some poetic license taken):
You’re the general manager of a busy metropolitan hospital. Your employees keep sharing their login credentials because accessing your system is, frankly, a pain in the ass, and keeps them from focusing on their patients. Hijacking his former coworker’s credentials, an anonymous, disgruntled former employee infects your system with ransomware. And no one at the hospital can access anything on your system—patient records, billing information, email—until you pay off this thug a five-figure ransom in bitcoin. You pay the money, and get your systems back online, but you’re spooked. Your staff had no access to important patient records for three days. Your patients were at risk for misdiagnoses and even death. You know this can happen again. It could happen tomorrow. And you will be responsible.
What the hell do you do?
You may offer the best ransomware detection service on the market, but your content needs to show how you will help them solve those urgent problems. We make sure that happens by asking you the right questions and learning what makes you tick (see below).
We can’t tell a good story without knowing more about you, your company and your offerings. While we’ve learned a lot about enterprise tech over the years, let’s be clear: We will never know as much about your space or your solutions as you do.
But that’s not our role. Our role is to distill your knowledge and expertise and create compelling stories that turn your audience into desirable leads—and those leads into customers.
Why did you start your company? What caused you to create your product? Does your service solve a need that’s been plaguing people for too long a time? How do you feel about what you’ve accomplished in building this solution?
In other words, it’s never just about the technology. You developed your solution to help other people and other companies. You may have had the same struggle with a given scenario as your audience, but you thought: Enough of this. I’m going to find a better way.
At WriteTech Content, we transform seemingly the driest, dullest information—the sort that makes the average reader want to gauge their eyes out rather than read—and ignite it with that human spark that brings it to life. And we verbalize that passion so that your prospects feel it, too.
To tell a great story, you need to ask the right questions. Before we interview you for any project, we always research your company, your target audience and any information relevant to the challenges you seek to solve. From our experience in this space, we know enough about your business and your audience to frame those questions in a way that keeps you on message and supports your overall narrative.
And we always ask that final question: “Is there anything we haven’t asked you that you think bears mentioning?” As B2B copywriters, this question is our secret weapon to getting to the heart of your story.
The best work gets done when we strive toward a common goal—your success. Therefore, we’re committed to working with you to achieve that goal. You have the knowledge of your industry and enthusiasm for your solutions. Similarly, we have a mastery of narrative and a desire to tell your story. Together, we will transform that knowledge into enthralling B2B marketing copy. Copy that changes the lives of your leads. That positions you as their beacon—and make your competitors irrelevant.
To write enterprise tech copy the right way, you need a B2B copywriter who fuses technology knowledge with storytelling chops. Who produces content that fosters trust in your organization and positions you as a dedicated, dependable guide for the people who need you.
We’re WriteTech Content, and we will write your B2B copy the right way. Want to learn more? Drop us a note or call us directly at (323) 693-2693. Let us help you.