Sample Solution Brief

First, we schedule a kickoff call to discuss the focus of the solution brief. This call covers:

• The solution to be featured
• The target audience for the brief
• The particular business need this solution will address for this audience
• If it’s a partner-based solution brief, information about how this solution works with the partner’s offerings or how the partner leverages this solution for their potential customers
• A list of relevant (and approved) documentation for the solution and the partner, if applicable

Armed with the information provided by our client, we research the solution (and partner provider, if relevant), as well as third-party information that supports the claims of the brief. And based on the information we’ve gathered, we write the first draft of the solution brief for client approval, making changes as needed.

Slight Difference in Producing Data Sheets

Our process for producing data sheets follows the same general steps as for solution briefs. But because data sheets focus specifically on the solution itself, rather than the business case for it, we discuss that solution in more detail with the client. We want to ensure we have detailed information about it, including specifications, technical requirements, key features and competitive differentiators and primary benefits to leads considering it.