Sample White Paper:

This BluVector white paper discusses the emergence of destructive malware and why supervised machine learning is your best bet for trapping it before it destroys your network.

WriteTech Content’s process for producing white papers follows these steps:

• We set up a kickoff call to discuss the goals and determine the topic of the white paper. This covers:
  • Clarifying the CTA (Call to Action)
  • Specifying the target audience, including region, demographics, job titles and personae
  • Pinpointing place in sales funnel to determine style of white paper
  • Brainstorming topic and come up with 2–3 working titles that spells it out
  • Deciding on length (typically 2,500–4,000 words)
  • Settling on list of client-side reviewers
  • Determining primary SME (Subject-Matter Expert) that will serve as our primary contact
  • Going over production timeline
  • Requesting any background or third-party information the client can provide, including past research, third-party surveys, industry reports and so forth.
• Then we conduct our own research, seeking out third-party research from analyst firms, industry reports, sourced news stories and so forth.
• We write the outline, which must be approved by client. This is important because the outline is the blueprint of the white paper.
• After receiving approval for the outline, we write the first draft.
• We provide up to two rounds of edits, if necessary.
• Then it goes into production on the client side (although we will work with designers to produce it, if preferred, for an additional fee).